Selecting the route to market can be one of the main challenges for any business looking to export to Germany. While in the past there may have been a preferred or single route to market, businesses are achieving success using multi-channel approach to engage the market at different levels.
Enterprise Ireland’s team in Germany has seen the importance of online to not only sell products and services but also to support the German customer in their buying journey. Buying decision are often made well in advance of the first contact. Your online presence is a key factor in informing and influencing your customer about your business and why they should consider you for their needs.
Enterprise Ireland has vast experience in advising businesses on German customers’ perspectives and expectations and how to develop an effective German online presence. In conjunction with Glocafy, Enterprise Ireland has developed this Best Practice guide with sectoral insights and advice from companies already trading in Germany.